Art Direction: Nike - Taiwan Advertising
Co-creative director on Nike in China. This project for Nike Taiwan was developed with a team of 4 creatives at W+K Shanghai, showcasing young talent and inspirational sport messages in their own words. Print, posters and TV adverts gave a top line point of view, online films and PR dug deeper into each unique young sport person's story. Creative team: Conan Wang, Rob Danino, Peter Zheng, Dong Hao, Ian Perkins.